Transforming Urban Mobility
Multi-location studio broadcast across Asia Pacific.
Brief
Design and produce a broadcast to connect Visa with their Asia-Pacific clients in the mass transit sector; part of an ongoing series of programmes.
Strategy
To make the broadcast vibrant and relevant to audiences in different locations we put forward a live multi-location approach with studios in both Singapore and London.
Experience
We created a live show anchored by a professional TV presenter. The audience enjoyed conversation between mass transit experts, pre-recorded packages, exciting data visualisation and live Q&A.
By working closely with the Visa team on the script and giving broadcast training, we helped them deliver high quality content to viewers from 49 different countries.
We always say that every programme surpasses the last, but this one really was an incredibly successful broadcast to our clients across Asia Pacific.
