Amazon Brand Partner Day
Retreat experience in the Catalan countryside designed for relationship building.
BRIEF
Design a premium experience reflecting a high-end fashion brand, while positioning Amazon Fashion & Sports as a valuable strategic partner. Engage C-suite brand leaders in conversations to strengthen partnerships and unlock new opportunities.
STRATEGY
We focussed on creating a retreat-like experience, providing the ideal environment for learning and relationship building. The event in the Catalan countryside was designed to help attendees to focus and explore partnership opportunities with Amazon Fashion & Sports.
THE EXPERIENCE
Mas Cabanyes, a beautifully converted farmhouse, provided a blank canvas for an experience that embodied the feel of a premium fashion brand. Draped fabrics and curated florals brought the event identity to life, while the seamless flow between indoor and outdoor spaces, along with a mix of dried and fresh flowers, helped bring the outside in. The experience included varied content delivery and sessions on fashion and sports all complemented by great hospitality and wellness activities