We developed the strategic thought, Curating Perspectives: an experiential thread built around the idea that valuable conversations begin when people encounter new points of view.  

The strategy gave fashion and sports brands shared territory, enabling us to build a category-agnostic agenda around the challenges shaping modern commerce. It also marked an evolution from the retreat-style experiences of previous years towards a cultural and editorial environment. That led us to Pitzhanger Manor & Gallery, the former home of architect and collector Sir John Soane.

The identity combined influences from contemporary British fashion with the convergence of fashion and sports, informing the wayfinding, florals, screen content and a striking transparent stage set. We worked directly with session leads to create a striking content package for each speaker. Amazon leaders and partner brands explored AI, consumer behaviour and modern commerce through an opening film and narrative-led screen content. The experience wrapped up with an outdoor dinner in the walled garden. Beautiful table styling and luxury sustainable catering created a relaxed final setting for Amazon and brand leaders to continue the day’s conversations.