Most Interesting – Mixed Reality in Events:

Get started with mixed reality (5min explore)
If creating your own VR or 360 content seems daunting, the guys at Holoscribe make it simple. Alternatively, if you’d like something entertaining and off the shelf, Codemodeon are a good place to start. This is what happened when they came to visit us at Live Union.

Just Plain Interesting – Personalisation & Audience Value:

Personalisation is fundamental to audience value (4min read)
A substantial study commissioned by Cvent shows just how important personalisation has become. Audiences want you to recommend who they should network with and tailor their journey through your event. This chimes with our Anatomy of a Delegate report.

Airbnb offer venue finding (2min explore)
The purchase of Gaest signals that Airbnb are serious about finding meeting spaces.

Help people see ALL the photos of them at your event (2min explore)
App using facial recognition enables people to access all the photos they appear in.

Financial services event embraces incredible projection mapping (2min watch)
3,500 BNP Paribas employees experienced an awesome Game of Thrones spectacle.

Bubbletecture (2min explore)
Gorgeous inflatable structures.

Something to Listen to:

Interview with Fyre Festival producer (57min listen)
If, like everyone else in the event world, you’ve watched the Netflix documentary, this podcast will be a fascinating listen.

Something to distract you:
Brilliant datavisual showing the truth behind Hollywood biopics (1min explore)

Something to go to:

Spare Parts
This Design Week review promises a highly experiential new exhibition at the Science Gallery.

Wishing you an eventful March!

p.s. If there’s something interesting that you’ve seen at an event, please do email us thatsinteresting@liveunion.co.uk.