That's Interesting — September '25
Business audiences are bored. Let's bring some joy.
As summer unfolded, our team soaked up festivals, shows, and seaside escapes.
Alongside the summer fun, we have been busy with pitches and events, the highlight being an incredible experience at the iconic Battersea Power Station.
This summer we've been running our Unboring series. You may have spotted on the socials that each week a member of the Live Union team has been celebrating the people who've turned up the interesting dial and brought some joy to live experiences. This month's That's Interesting shares the best of the best from the team's Unborings.
That's why we've created a workshop dedicated to killing the beige, unboring B2B content and designing more joyous - and ultimately more valuable - business experiences. Check it out here.
Unboring Formats
(2min explore)Marie, from our creative team, applauded some formats that rewrite the rules. We love Hot ones for being a masterclass in disarming conversation.
Why's this interesting?
- Shows how surprise can reveal authenticity
- Reminds us that content formats are as important as the content itself when it comes to engagement
- Inspires us to engineer formats that shift dynamics, rather than relying on standard Q&A structures
Unboring Signage
(2min explore)Reanne, from our creative team, celebrated dramatic signage. Oat Foundry are the makers of bespoke analog tech, from tactile split-flap displays to kinetic signage.
Why's this interesting?
- Physical, analogue interventions cut through in an increasingly digital world
- Reinforces the idea that every detail, even wayfinding, contributes to the experience
- It turns wayfinding into an experience that signals creativity from the very first touchpoint
Unboring Data
(3min explore)Conor, from our creative team, highlighted edible data. We are a huge fan of Data Cusine, the studio who create a taste of data.
Why's this interesting?
- Translates complex information into a sensory, emotional experience
- Shows the power of multisensory storytelling
- Reimagines numbers or stats into something more accessible
Unboring Bins
(3min explore)Emily, from our production team, celebrated by a bin with a difference. Ballot bins invite passersby to turn their litter into a vote.
Why's this interesting?
- This reimagining of a traditional bin cut cigarette litter by 73%
- Turns an everyday object into an interactive experience
- There are opportunities for audience engagement everywhere
