That's Interesting — November '25
Shaped by Joy
If you like this newsletter, then you'll love our next breakfast event. At The Great Content Experiment, we’ll be exploring how format influences engagement, with an experience delivering the same content strand in three different ways. You’ll get under the skin of audio, theatrical and gamified experiences and learn how smart experience designers are bringing more joy to their events.
In other news, we’re excited to be nominated for the EVCOM Award for Most Creative Event Delivery for our work with Amazon.
In the meantime, here's this month's dose of event-related inspiration.
Our KPI is Joy
(15min watch)A clarion call from Tahira Endean for building happiness into events and why it's fundamental to designing more valuable experiences. Watch the video and buy the book - your audience will thank you.
Why Interesting?
- Design around human experience, not logistics
- Today's audiences have a huge appetite for events that challenge and surprise
- Small design changes can have an outsized impact on how people show up and what they remember
Stage Bars
(1min read)Tahira talks about ending an event by creating a pub on stage. It's a lovely idea for changing the dynamic: a way to thank people, land ideas and help people relax and connect. Money 2020 are also integrating stages and bars, in their case to help people network.
Why Interesting?
- Content is a spark for helping people connect - putting a bar near the stage makes this easier
- It's not about alcohol, it's about the spaces people like to connect in
The Secret Life of Fungi Live
(3min explore)We've been hearing great things about Merlyn Sheldrake's incredible live shows. As well as outstanding visuals and specially composed music, his shows are known for the audience interaction. His talks are configured as a decision tree, the audience voting on what he talks about next.
Why Interesting?
- Great example of rethinking a presentation
- Puts the audience in control and introduces an exciting element of unpredictability
- Leverages the power of live; every show is different, creating a compelling reason to come in person
Something beautiful:
(2min read)Crumbling sand fashion show. Incredible production design.
Something clever:
(3min read)Chanel Watch Party. A simple idea beautifully executed.
Something affecting:
(5min explore)Adrift. What a fabulous way to share feelings.
Something useful:
(10min explore)Find the pulse of your community. Heaps of inspiration for a common event design challenge.
