That's Interesting — May '25
Grease the Wheels
At Live Union, we’re busy cooking up the next instalment of our ‘Interesting on Toast’ breakfast series. You might remember our last event, where presenters battled it out with an omelette-making chef, or the immersive world we built with Punchdrunk Enrichment. This time, we're turning our attention to a different kind of challenge: designing events that truly engage Senior leaders.
Senior leaders spend 72% of their week in meetings. They don't want another meeting. Our next breakfast explores what they do want from live events, and how smart businesses are adapting their experience design. Reserve your place.
This month's newsletter shares ideas to grease the wheels of your next event for senior audiences.
Conversation is the Medium of the Moment
(10min explore)From podcasts to TikTok talking heads, today's hottest formats are all driven by conversation. In the context of events, this means people getting their ideas from conversation not presentation.
Why's this interesting?
- Conversation-first can be a way of designing your whole experience or individual formats
- Conversational formats are more active and inherently social
- There's no shortage of inspiration to take from other channels - here's a good one
Fluid Spaces
(4min read)Here's a great example of content as a spark for conversation. A spectacular real-time visualisation of climate data. An idea very much at the intersection of art and tech.
Why's this interesting?
- A glimpse of how event environments are evolving to be more responsive and playful
- Stunning example of data-viz as a prompt for discussion
- An approach that can be replicated at different scales using opensource data
Joyous Spaces
(5min explore)Stunning fabric installations at Tate Modern. The transparency of these domestic settings bring a new perspective and lightness to the everyday.
Why's this interesting?
- Lovely example of designing joy into temporary spaces
- An open space perfect for fostering open conversation
- Feeds into the trend for colourful experiences
Fringe Spaces
(5min explore)We went along to the brilliantly curated Soil exhibition at Somerset House. One of the many design touches we loved were two curved projection screens showing timelapse of seeds growing. The screens were surrounded by a hanging fringe which create this enchanting semi-private space.
Why’s this Interesting?
- The transparency invites people in, whilst also giving a feeling of intimacy
- People are more engaged when they know where the boundaries are
- It’s a very cost-effective way to create spaces within spaces
