That's Interesting — March '25
Joyous events need a joyous design process
With half the team jet-setting to Barcelona and Lisbon, and live events taking place here, it’s been a whirlwind month at Live Union. But even in the midst of all the action, we’ve made time to pause, reflect, and soak up fresh inspiration.
March's dose of inspiration takes in global mega events, pop videos, designing for awe and the word cup of presenting. And after a visit to the Central Saint Martins showcase, we’re reminded that the best ideas don’t come from behind a screen- they come from getting out there and experiencing creativity firsthand.
Let’s dive in.
Why You Need a Third Spider Drop
(1hour listen)The best podcast we've ever heard about designing live experiences. A fascinating conversation with Heather McGill, amongst other things Head of Spectator Experience at London 2012 and part of the team that develop Harry Potter experiences.
Why interesting?
- The idea of event design as beats with peaks and troughs
- How constraints can make events better
- Why joyous events need a joyous event design process
Designing for Awe
(5min read)Cultivating a sense of awe can be transformative for audiences. This article explores how museums go about creating awe-inspiring exhibitions, and there are plenty of parallels for other kinds of live experience.
Why interesting?
- Awe can be triggered by scale or by communicating a big idea
- Awe is achieved when you leave room for curiosity rather than over explaining
- Awe is heightened when you design in physical engagement
CES Keynotes are the World Cup Finals of Presenting
(15min explore)Panasonic were the kick-off keynote at this year's CES. This article shows what it takes, perhaps most notably making sure executives are really invested in the process.
Why interesting?
- An example of how effective having paired presenters can be
- Starts with a prop - something we're always encouraging people to do
- Beautiful, bold visuals that support the presenter
Guaranteed to Make you Smile
(4min watch)Ok Go have always made incredible videos, this is next level creativity.
