That's Interesting — February '25
Super Connectors
The live experiences that have the most impact are the ones that find new and surprising ways to connect people to ideas and to one another. The ones that take a leap and do something different. At Live Union we’re always on the lookout for experiences that try new things and push the boundaries of how people connect. Here are a few we’re excited by.
The Woodstock of Wellness
(5min read)The traditional running event format is turned on its head in this festival style experience where you can camp in-between running tracks, hop in saunas and drop into cold plunges to bond with fellow runners.
Why’s this interesting?
- Complete reimagining of an existing event concept to better meet audience needs
- A one mile running track focuses the experience design
- Like all the best events the emphasis is on building community
Let's Pollinate
(3min read)A beautiful concept that uses digital technology to bring people together to explore our relationship with the natural world.
Why’s this interesting?
- Clever use of AI to generate content
- Blends nature-inspired concepts with cutting-edge technology
- Shows the power of joy and wonder to drive to engagement
Conversations with the Past
(7min read)This amazing project uses AI and holograms to enable future generations to have conversations with holocaust survivors. The story of how the content was created is incredible.
Why’s this interesting?
- Example of AI being used to amplify the truth to a wider audience
- True breakthrough in interactive storytelling
- Humanity not technology is at the core of the concept
Introverts throw better Parties
(3min read)Nobody thinks about the fundamentals of experience design like Priya Parker. This post on why introverts throw better parties is full of inspiration for those of us designing business events.
Why’s this interesting?
- People connect more deeply when they have structured ways to engage
- Think about how you ease people into a space
- What are your moments of compression and release?
Here to Create
(1min explore)A brand experience that used art to help people connect to Adidas and to one another.
We particularly like the remote-controlled paint wall and lino printing using a life-sized steam roller.
Why’s this interesting?
- There’s a lot of joy and fun in how it’s designed
- It has a scale and ambition that reflects well on the brand
- There’s a focus on things people can take away with them and lots of great content for amplification
To See the World in a Grain of Sand
(3min read)Another example of people connecting through creativity. It invites people across the world to contribute grains of sand for a collaborative art project, revealing the colours and textures of the world.
Why’s this interesting?
- Connects people by cleverly linking the macro and the micro
- Physical memento help makes the experience tangible
- Shows the power of creativity to connect people
