That's Interesting — December '25
12 Moments of Joy
What a year it's been. We hosted The Great Content Experiment, exploring one story through theatre, sound and play. We've had the privilege of working with brilliant clients to deliver experiences across the globe - our busiest year ever. We've been deep in AI adoption training. And we've watched the world of events become braver, weirder, and more joyful.
Here's what inspired us most - a year of joyful experience design, month by month.
January
(2min read)January reminded us that cultivating a sense of awe can be transformative for audiences. This article explores how museums go about creating awe-inspiring exhibitions, and there are plenty of parallels for other kinds of live experiences.
February
(3min read)February brought spectacle at scale. Kendrick at the Super Bowl Halftime shows are the apex of event production.
March
(2min read)March showed us how to haunt a place beautifully. For one week only, fashion brand Fiorucci returned to its iconic Milan home - but not in the way you'd expect. The cult fashion brand launched an AR-powered pop-up at the site of its former boutique in Piazza San Babila, inviting passersby to scan a QR code and step inside a fully immersive, three room, virtual store.
April
(4min explore)April connected people through creativity. People across the world are invited to contribute grains of sand for a collaborative art project, revealing the colours and textures of the world.
May
(1hour listen)May gave us the best podcast we've ever heard about designing live experiences. A fascinating conversation with Heather McGill, amongst other things Head of Spectator Experience at London 2012 and part of the team that develop Harry Potter experiences.
June
(5min watch)June turned Oxford Circus into a theatre. Rachel Zegler's balcony performances of Don't Cry for Me Argentina - a master stroke of theatrical design that brings some magic to the everyday.
July
(2min read)July invited us to climb inside cinema. This is really clever.
August
(3min read)August reimagined what a race could be. The Woodstock of Wellness saw the traditional running event format turned on its head in this festival-style experience where you can camp in between running tracks, hop in saunas and drop into cold plunges to bond with fellow runners.
September
(2min read)September proved that raves don't need clubs anymore. From denver coffee shop parties to The Cheese Rave. The dancefloor has left the building.
October
(3min explore)October showed us data in motion. "What The Hell Are People Doing?" is part data viz, part art piece. It captures the global mood in motion. It's an estimated data visualisation fuelled by human curiosity.
November
(2min read)November saw us host The Great Content Experiment at the Conduit in Covent Garden. We told one story three different ways - through theatre, sound and play - to explore a simple question: does format fundamentally change engagement?
December - The Perfect Gift
(1min explore)Looking for something for the experience obsessive in your life? The Future of Storytelling book is a great Christmas gift.
Something to carry forward:
This year taught us that joy isn't frivolous - it's fundamental. The experiences that moved were the ones that understood what people actually need: awe, connection, surprise, and the feeling that showing up in person still matters.
Here's to more of that in 2026.
