That's Interesting — December '24
It's time for some Recombobulation
Milwaukee airport calls its post-security area the Recombobulation Area, injecting humour and joy into the often-stressful travel experience. As we get ready for the Christmas break, some festive recombobulation will be welcomed! The last month has seen us delivering live experiences for Deloitte, Visa, National Grid and Skyscanner, and now gearing up for some festive volunteering with WrapUp London.
In the festive spirit, a special shoutout to our friends at Punchdrunk Enrichment, who we’ve loved working with this year. We’re proud to be supporting their Big Give.
Tram Drivers Olympics
(4min read)Described as ‘Tram dressage’, the Tram Driver Olympics brought together 26 competing teams to cheering crowds. Think trams playing snooker. Budapest stole the show. It’s a great reminder that within every business there are people with amazing skills that can be brought into play at live experiences.
Why’s this interesting?
- Every organisation is fascinating in its own way
- People enjoy the chance to share their work skills
- Audiences love a new format
Interactive Sound Installation
(3min read)In Italy, a fire station transforms into an interactive playground with joyful bright red speaking and listening tubes that mirror the building’s original railings.
Why’s this interesting?
- A playful way to activate an ordinary space
- Simple low-tech mechanics spark curiosity
- A bit of fun helps people connect
The Street is our Gallery
(4min explore)The Tbilisi Mural Fest celebrated its fifth anniversary by turning the city into an open-air gallery, where renowned muralists and local artists transformed walls into vibrant art pieces.
Why’s this interesting?
- Showcases how art can enhance tourism and community pride
- Proves you don’t need a traditional canvas to create impact
- Every wall or blank space within an event is an opportunity
Gen X vs Gen Z vs Millennial
(2min read)Julius Solaris recently called out the events industry for failing to adapt to the generational shifts shaping event design.
Why’s this interesting?
- The leaders of tomorrow are redefining what they value from experiences
- Inclusive experiences cater to multi-generational audiences
- Reminder to put audiences at the heart of your design process
The Experience Economy
(27min listen)Joe Pine coined the term ‘experience economy’, in this podcast he discusses the fundamentals of experience design and his next book on the ‘transformation economy’.
Why's this interesting?
- Explores the value experiences create for businesses
- Experiences are remembered because of the stories they tell
- The 5 E’s of experience design: Entice, Enter, Engage, Exit, Extend
