Visa – Payments Forum Europe
We re-imagined Visa’s flagship event with an experiential Marketplace format.
This multi-faceted event, held in Dublin for 900 customers and partner businesses, combined live demonstrations, product clinics and thought leadership.
A European high street was the creative inspiration for an experience that favoured discussion and interaction over the traditional conference. Five urban themed zones such as the Next Gen High street and Connected Cities helped people navigate the content.
The effectiveness of the Payments Forum was recognised in winning the C&IT award for Best Professional and Financial Services Event.