Santander – Navigator Launch
Our key objectives were to launch and promote the benefits of Santander’s new international trade platform, Navigator, to current customers and suppliers and to encourage the press and industry bodies to spread the word – pushing this to a wider network.
We created seven zones, each of which was designed to engage the audience in a very different way, taking them on the journey that a person might experience, through the web platform.
By reimagining a traditional event experience we secured a fantastic turn-out and achieved rich engagement with the Navigator platform.
