MANAGERS' EVENT

The brief was to efficiently and effectively bring the team of 1,500 together, minimising travel and time out of the office whilst encouraging engagement.

We chose Vue cinemas as the ideal way to create a consistent and striking multi-location hybrid experience. The CEO led the content from the cinema at the O2 where there was an audience of 300. Further audiences joined at six regional cinemas. Content was broadcast from the hub location to the regional cinemas. Audience engagement was through the Post Office’s internal communication app on employees’ phones.