Amazon House Activation
Experiential brand partner activation strengthened relationships and drove commercial opportunities.
BRIEF
Design an exclusive face-to-face experience to build Amazon Fashion’s position as a valuable strategic partner.
STRATEGY
Create an Amazon Fashion destination, an exclusive experience that encouraged Amazon’s brand partners to deep dive into the benefits of the Amazon ecosystem.
THE EXPERIENCE
Amazon House was held in Madrid in a palace converted into a private members’ club. A walk-through experience saw four interactive rooms bringing to life the Amazon ecosystem, including Fashion, AWS, Twitch and Shipping.
Activations included the Amazon Shipping room where people took part in a reaction game, embedded into the signature box façade. And the Twitch Studio where a touchscreen quiz brought to life the value of Twitch advertising.
Meetings were scheduled throughout the experience and conversations continued into the evening at a party hosted by Amazon Music.
The positive feedback has been overwhelming, you did a fantastic job