VISA

We re-imagined a traditional sales conference with a Marketplace format. This multi-faceted event combined experiential content, live demonstrations, product clinics and digital channels.

A European high street was the creative inspiration for an experience that favoured discussion and interaction over the traditional conference experience. A stadium, skate park and city square hosted pop-up stages. Themed zones such as the Next Gen High street and Connected Cities helped people navigate the content.


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