That's Interesting — August '24
Matching Your Slacks to Your Slides
Perhaps it’s the welcome arrival of some sunshine. Perhaps it’s being nominated for a raft of C&IT Awards - including UK Agency of the Year. Perhaps it’s our upcoming agency summer day out in Margate. Perhaps it’s delivering a fabulous experience for Amazon Fashion. Whatever the reason, this edition of our newsletter focuses on joy – the undeniable benefits of putting a smile on audiences’ faces.
If you’d like dive deeper into how B2B experience design is shifting, embracing immersive techniques from the wider world of events, then join our upcoming online masterclass.
In the meantime, here are the stories that have been sparking joy in the Live Union HQ this month.
You Can’t Afford To Be Dull
(4min read)Our friends at Storythings have made a call to arms for more interesting and joyous content. They estimate that 78% of audiences bored by B2B content, which is why we need to pay attention to the formats beyond B2B that are making waves, and how they might work within events.
Colour Coordinated Keynotes
(4min explore)You’d expect a highly visual brand like Canva to produce a striking customer event but one detail really jumps out - the fabulous matching of presenters’ outfits to the content.
Recyclable Tents
(2min read)As we all recover from Glastonbury, is it time to rethink camping waste? EnviroTent might have the answer.
Literal Immersion
(2min read)A creative use of tunnels to draw people into an experience.
Court or Canvas
(1min read)These beautifully redesigned basketball pitches by the artist Na Chainkua Reindorf to celebrate women in sport are utterly joyful.
Something To Go To
Queuing for Three Billion Years
The Natural History Museum have just opened their new evolution garden. The previously soulless tunnel from South Kensington tube has been reimagined as a journey through time. The stroll through geological time sees you travel five million years a meter, passing different rock types featured in interesting ways.
