Live Union has been hailed best of the best, taking home the Grand Prix title at this year’s C&IT Awards.
Earlier in the evening, the team was delighted to have been awarded ‘Best Celebratory Event’ for the delivery of Arm 30 house party.
In 2020 a year of activity was planned to celebrate Arm’s thirtieth birthday. The climax of which was to be a party in December. Originally planned as a physical event locally in each office, due to the pandemic it was decided to celebrate together virtually.
Against this backdrop, the challenge was to create an amazing virtual party that went the extra-mile to engage. With just 8 weeks to go, Live Union were appointed to provide a full-service virtual solution including: creative, content and production.
The creative idea was the Arm 30 House Party, a universally understood concept, with a nice link to home working, ideal for a non-corporate culture and providing lots of creative opportunities for a fantastic party!
Live Union’s Beehive virtual platform hosted the House Party, and like all good parties there was no curfew – it ran round the clock for three days engaging employees around the world. As people moved through the house, they discovered a huge range of content. For example, in the bedroom there were live performances by bands and DJs, and the attic hosted celebrity cameos and games. Each region had tailored content and people were able to engage with performers and entertainers live. It’s hard to imagine a more exacting audience for a virtual experience than Arm engineers, but the evaluation proved the Arm 30 House Party to be resounding success.
If you’d like to speak to the team to find out how to create award winning events get in touch via email@example.com