That's Interesting - April 2022

Welcome to That’s Interesting - the April edition. This month we share stunning examples of what happens when physical and digital experiences truly merge, along with links to some of the most creative practitioners in this space.

Most Interesting

Halo Drone Activation

(1 min watch)

The people of Austin really did think there was alien invasion




(1 min Read)

Simple, clever, useful event app function.

Pixel Artwork

(2 min Explore)

Awesome UK-based projection mapping / LED studio

Swamp Motel

(2 min Explore)

Blurring the boundary between film, theatre and gaming

Beautiful Projection Mapping

(1 min Watch)

Interesting how integral the sound is to the experience

Interactive Data Viz

(2 min Explore)

Beautiful blending of art and data


Conversation is king. Content is just something to talk about

(2 min Read)

It’s an old quote but pertinent nonetheless


Small is Beautiful

A fascinating miniature art exhibition

Frieda and Diego

Dive into the vibrant palettes of the most renowned Mexican artists of the 20th century

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Live Union Becomes a Member of Isla

We are proud to announce that we have recently become a member of Isla.

Isla is an independent industry body which exists to support the events sector transition to a more sustainable future. Isla has three core focus areas: zero waste, 100% renewable, and carbon emission reductions.

The goal is to set short and long term targets in these areas and then track measure, and report to drive constant improvement.

We believe that joining Isla will further our ability to understand where impact can be reduced and clearly track and report back to ourselves and clients on the metrics of what we have achieved and still have to achieve.

Isla also offers TRACE, the event industry’s first real-time carbon impact reporting tool for B2B events. TRACE generates impact reports in real time enabling us to support our clients and stakeholders in compliant reporting.

TRACE will give us a clearer view of the environmental impact our event operations are having as it will allow us to capture emission and waste data from live, hybrid and virtual events.

We really look forward to using Isla to assist our clients in producing sustainable events.

To find out more about Isla or TRACE visit their website.

That's Interesting - February 2022

That's Interesting February

Welcome to February's ‘That’s Interesting'. This month has a focus on ‘spectacle’ and the return of in-person experiences.

Most Interesting

Fitting the universe into a cube (2min exlpore)
An incredible production and engineering story

Just Plain Interesting

Chanel, the princess and the pony (1min watch)
Beautiful and brave

Kraftwerk with lasers (5min watch)
Mesmeric Berlin Installation

Meow Wolf - transforming the world through play (4min explore)
And a great podcast talking to the founder

World's largest Esports stadium (2min explore)
The perfect venue for the multi-channel event landscape

Event Cycle (3min explore)
A good recycling resource to know about

Becoming an empathetic virtual presenter (4min read)
Clear, simple tips we’ll all benefit from

Something to go to

Waste-age at the Design Museum 

CN 30UnderThirty Class of 2021

Live Union is incredibly proud to announce that Account Director, Sophie Frood, is part of the CN 30underThirty class of 2021.

The CN 30underThirty initiative recognises the industry’s exceptional talent; showcasing their achievements and rewarding their passion, creativity and brilliance that makes them the leaders of tomorrow within the conference and meetings industry.

Every year since its launch in 2017, Conference News unveils a list of 30 event professionals under the age of 30 who have shown exceptional tenacity, talent and a proven trajectory in conferences and meetings. They are the individuals who CN believes will path the way to success in our industry, they break barriers, ignore the status quo, demonstrate passion, skill and ultimately push the industry forward.

Sophie has been with us for over five years and is experienced in managing award-winning events across the globe. She builds strong trusting client relationships and delivers even the most complex events with style and ease. We are so pleased to see one of our own get this incredible recognition.

The 2021 class was recognised and celebrated at ODEON Luxe, West End, on 20 January.

Upon arrival the CN30 winners were treated to a networking reception before the main event: the awards ceremony, where they heard from CN Editor, Martin Fullard and Felicia Asiedu, Marketing Manager at Cvent.

Addressing the 2021 cohort, Asiedu, said: “Tell people who you are, shout about what you can do for them. That’s how you’ll make a change in this industry. One of the benefits of CN 30underThirty is the ability to network and make connections. This helps you keep driving forwards.”

Live Union Picks Up Three Awards at EVCOM

Live Union picks up three prestigious awards at the 2021 EVCOM awards. 

On Thursday 25th November the EVCOM London Live and Film Awards Ceremony took place at the May Fair Hotel. The Live Union team were there in person to collect the awards. We were delighted to be awarded the following,

Gold for Best Creative Concept, Arm Islands for Arm 

Gold for Best Broadcast Event, Visa Payments Forum Europe

Silver for Best Reward and Recognition Event, Bain - Game Changer Award

Winning these awards is fantastic recognition for both the agency and our clients. If you'd like to find out more about how to create award-winning events get in touch with our team at

Do You Want To Join Our Team?

This is your chance to join a thriving full service events agency delivering live, virtual and hybrid experiences to a range of blue chip clients.

Our organisation is full of vibrant and passionate individuals dedicated to delivering a seamless service to our exciting portfolio of clients, do you want to be part of the team?

We are currently on the lookout for Account Directors, Account Managers and Senior Production Managers. 

Email us with your CV at to find out more. 

Hybrid: Unified Experiences

At Live Union we've been delivering award winning hybrid events for many years. We understand what it takes to unite people in different locations as if they're together in one room. 

If you're thinking about hybrid then you've probably got some questions, which is why we've put together some useful information on our hybrid solutions.

Download your copy here. 

Live Union Wins Grand Prix Title At C&IT Awards

Live Union has been hailed best of the best, taking home the Grand Prix title at this year’s C&IT Awards.

Earlier in the evening, the team was delighted to have been awarded ‘Best Celebratory Event’ for the delivery of Arm 30 house party.

In 2020 a year of activity was planned to celebrate Arm’s thirtieth birthday. The climax of which was to be a party in December. Originally planned as a physical event locally in each office, due to the pandemic it was decided to celebrate together virtually.

Against this backdrop, the challenge was to create an amazing virtual party that went the extra-mile to engage. With just 8 weeks to go, Live Union were appointed to provide a full-service virtual solution including: creative, content and production.

The creative idea was the Arm 30 House Party, a universally understood concept, with a nice link to home working, ideal for a non-corporate culture and providing lots of creative opportunities for a fantastic party!

Live Union’s Beehive virtual platform hosted the House Party, and like all good parties there was no curfew - it ran round the clock for three days engaging employees around the world. As people moved through the house, they discovered a huge range of content. For example, in the bedroom there were live performances by bands and DJs, and the attic hosted celebrity cameos and games. Each region had tailored content and people were able to engage with performers and entertainers live. It’s hard to imagine a more exacting audience for a virtual experience than Arm engineers, but the evaluation proved the Arm 30 House Party to be resounding success.

If you'd like to speak to the team to find out how to create award winning events get in touch via

Beehive Shortlisted For Best Platform Award

Beehive Shortlisted
For Best Virtual Event Platform Award

Live Union's virtual platform Beehive has been shortlisted for Best Virtual Event Platform in the Event Technology Awards 2021. 

Designed by event professionals for event professionals, Beehive is Live Union’s highly customisable virtual event platform. Live Union created Beehive to meet the needs of their existing clients as they pivoted from live to virtual. Since its inception Beehive has been used for a range events from conferences, exhibitions, employee engagement, onboarding and global celebrations.

From engagement planning to content design, the Live Union team helps clients reimagine their events on Beehive.

The team is delighted to see the platform recognized in these prestigious awards and looks forward to the winners being announced on 20th September 2021.

If you'd like to find out more about Beehive or to see the platform for yourself get in touch with the team at

Live Union Shortlisted For Two C&IT Awards

Live Union shortlisted
for two C&IT Awards

Live Union is delighted to be shortlisted for two prestigious C&IT awards.

We have made it to the finals for both Celebratory Event of the Year and Internal Communications Event of the Year.

Both shortlisted events were delivered by our team during the pandemic on our virtual platform, Beehive.

The winners will be announced on 17th September 2021 at The Londoner Hotel. Fingers crossed!

If you'd like to find out more about how to create award-winning events get in touch with our team at