Unite StudentsMulti-location Hybrid Experience

Overcoming Distance


Unite Students, the largest provider of student accommodation in the UK, asked us to overcome a seemingly intractable problem. How to bring all 1,000 employees together to launch their new brand, despite the fact that their roles and geographical distribution made it impossible for people to travel long distances to a single event.


Our solution was to link six regional events into a single hybrid experience. Combining innovative technology and formats we were able to bring the employees together to mark this major moment in their business. Content was a combination of live broadcast from the hub event and regional event specific engagement. Using an iPad app employees were able to ask questions, vote and compete between locations.


Winner Best Use Of Event Technology