Just RetirementJR Live!

Journeying Through the Brand

 

The brief was to immerse all employees in the brand strategy. The solution was to tear up the traditional conference model and create an experience that took people on a physical journey. 700 employees travelled though four sequential zones, each area led by a senior leader, bringing to life a different part of the story in highly varied, entertaining and surprising ways.

 

Winner Best Internal Event, Institute of Internal Communications

 

Back