Getting under the skin

What delegates want from events is changing fast. That’s why we’ve produced our new report, Anatomy of a 2018 Delegate, in which we get under the skin of what today’s audience really value.

The 2018 delegate is experience rich: more sophisticated, demanding and open-minded towards events. Anatomy of a 2018 Delegate will help you maximise audience value.

The report covers the five areas fundamental to engaging your 2018 delegate:

Personalisation – ability to tailor an experience

Brain-friendly – events designed for optimal engagement

Connections – effective, efficient networking

Entertaining – surprising, fun interactions

Shareable – content for delegates’ own communications.

Download your copy of Anatomy of a 2018 Delegate.