Getting under the skin

What delegates want from events is changing fast. That's why we've produced our new report, Anatomy of a 2018 Delegate, in which we get under the skin of what today's audience really value.

The 2018 delegate is experience rich: more sophisticated, demanding and open-minded towards events. Anatomy of a 2018 Delegate will help you maximise audience value.

The report covers the five areas fundamental to engaging your 2018 delegate:

Personalisation - ability to tailor an experience

Brain-friendly - events designed for optimal engagement

Connections - effective, efficient networking

Entertaining - surprising, fun interactions

Shareable - content for delegates' own communications.

Download your copy of Anatomy of a 2018 Delegate.


Interesting January

Welcome to the first Interesting of the year. Below you'll find plenty of stimulus for your 2018 events, including an incredible presentation from CES and some sage advice on how to think about your event audience.

Most Interesting

Jaw dropping INTEL CEO presentation (90min watch)
Brian Krzanich's CES Keynotes are an annual masterclass in how to make the most of a speaking opportunity. Skip to 27mins to see some awe-inspiring graphics.

Just plain interesting

Random coffee dates (5min read)
A wonderful post on the power of new connections within an organisation and a tool you can use to bring this idea to your next internal event.

Are your event audience tourists or explorers? (3min read)
Jeff Hurt shares a compelling way to frame how you design your events.

From Webin-argh to Webin-ahh (3min read)
Live Union's Conor Harte shares his tips for designing this very particular type of presentation.

A podcast to know about (25min listen)
Bizbash's GatherGeeks podcast is a good listen. The first part of this episode discusses Microsoft's Translate plug-in for PowerPoint. Up to 60 languages streamed live to the audience's devices; we're going to trial it to see if it lives up to the hype.

Sensory Reality Pods (2min explore)
No one has yet found the killer application for VR at events but this certainly opens up some new options.

Something interesting to go to:

The Moth
True stories told to a live audience. A fascinating way to observe the art and craft of storytelling. Started in the US but now also running in the UK. Find out about the next London event here.

Something for anyone going skiing:

Ski the world (4min watch)


How to go from Webin-argh to Webin-ahh

A post by Conor Harte

The scene: You are at your desk, Pret sandwich in hand, a visibly mounting to-do list. You have set aside some much needed CPD time when Linda from Finance comes over to talk about last year’s figures. In horror, you simultaneously spill the congealing remains of this morning’s instant coffee on your January-sale jeans and set off your 80’s guilty pleasure power ballad playlist on Spotify, notifying the whole office of your love of Spandau Ballet’s ‘Gold’. Slow zoom out as the whole office stares at you, startled and appalled...

This is typically what your audience is up against when trying to engage with a webinar. Audiences in general are demanding more from content and how it is being delivered. From Ventuz to gesture controlled presentations, content in face-to-face events is ever more exciting and innovative. So how do we take this and use it in an online streaming format? Webinars are a unique platform, they come with different hurdles but also with great benefits when used correctly. Here are 5 tips from our experience of creating webinars:

Write a Narrative

Having a clear story before starting to design the presentation is vital. Developing your narrative into a script will ensure that you aren’t repeating any points, that you stay on track and on time. Make sure you rehearse with your speaker and do a dry run before going live. That is a must!

Visualise

The average adult attention span today is 8 seconds; that is 1 second less than a goldfish. Make sure that your slides aren’t covered in text, facts and figures.  Pick out the key ones you want to highlight and get your speaker to do the leg work. Use images and infographics to get your key information across.

Navigate

As we have mentioned, your audience are likely to be distracted, so knowing where they are in the presentation will help keep them engaged. A great way of doing this is to include a progress bar in your slides.

Animate

We aren’t talking about the whirling title you used for your Year 11 physics presentations. PowerPoint animation has come on leaps and bounds. With the presenter typically not being visible, animation plays a vital role in connecting the audience and the content. If we need to renew the attention of the audience every 8 seconds, this will help engage and prevent distraction. Test your animation on the machine you will be using, animation can take a lot of computer capacity and may not work as well as the computer it was created on.

Relax

Finally, relax! Running a webinar can be very daunting, but with a cracking presentation, a watertight script and plenty of rehearsal time you have everything you need to make sure those attendees are engaged.

As you can see what works in webinars is different to what you’d typically do for other types of presentations. For instance, large images are great for dramatic stage presentations; detailed slides work best in smaller face-to-face meetings. A happy medium between the two works best for webinars, ensuring comprehension, meaningful content and clarity.